Marketing Why Landing Pages are Important?

Published on November 14th, 2019 | by Review Broz


Why Landing Pages are Important? Intro to Landing Pages:

A landing page is a page on your site where website visitors land when they first access your site and is designed to convert visitors into leads. It is an essential term for inbound marketing and lead generation. A landing page is different from other pages as:

  • It has a form that allows you to get a visitor’s information in exchange for an anticipated offer
  • The exclusive purpose of a landing page is to convert visitors into leads.

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How do landing pages work?

As we use the money to pay for goods and services each day and the same concept of monetary value goes behind the logistics of a landing page as you exchange equally valuable information depending on the side of the exchange you’re standing on.

Let me take you through it. A visitor fills out the form on a landing page because they believe the content they are gaining access to will be valuable to them. On the other hand, a marketer will happily give the piece of content to the visitor because the valuable information the individual wants is the information the visitor provides on the form that the marketer will use in future marketing efforts. So, it’s a win-win situation for both.

This is how a landing page works behind the scene:

  • STEP 1: An individual sees a call-to-action and ends up on a landing page with a form
  • STEP 2: The visitor fills out the form, which converts them from a visitor into a lead.
  • STEP 3: The information from the form is then stored in the site’s leads database.
  • STEP 4: The marketer market to the contact based on what they know about visitors or lead

And once you get the email address of your visitor, you can initiate the lead nurturing process through a sequence of email messages sent via automated email workflows or manually tailored to the requirements of the visitor based on the provided information.

How effective are they?

Why Landing Pages are Important?

The more landing pages you have, the better because the first step in creating a relationship between a company and a potential customer is converting the visitors into leads

A recent study found that marketers experienced a 55% increase in leads when they augmented the number of landing pages on their sites ranging from 10-15. A landing page is an excellent way to drive traffic, build your brand, and improve your SEO. About 68% of B2B businesses use landing pages to create leads for future conversion. This data shows the importance of landing pages for your business. 

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How to make money from landing pages?

Your landing page goes between the traffic source and the offer page. You construct and place the ad on a traffic source, and somebody clicks on it. It takes them to your landing, and if they click on the button on the landing page, it takes them to the offer page. Now, if the visitor takes the appropriate action such as download, install, pay, etc.) then you make money from the landing page.

ClickFunnels is an incredible, simple, and user-friendly marketing automation tool to generate leads and make money with landing pages. It goes beyond landing pages and is a complete package. ClickFunnels has everything on its platform to convert sales and also offers to use CRM for lead management and scoring.

Landing pages with ClickFunnels can be your landing pages that convert because the landing pages built at each funnel step can be your lead capture pages or sales pages. The lead capture pages let you capture the email addresses and other details for ongoing marketing while sales pages support transactions. Clickfunnel allows you to share funnels, which means you can take an already constructed lead generation funnel of business and customize it for your business.

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